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Going digital is wise only if a business knows how to do it right. Well, now you may begin to think, "What's so difficult about it?" It's not what you do it's how you do it. Merely developing an attractive business website and filling its pages with some amount of content isn't going to do any good to your company. Instead, if you leave you website unattended, you are seriously risking the prospects of your company's online reputation.

I have been working as a digital media expert for over 7 years now. Improving the functionalities of a given business site is, of course, a part of my regular course of work. And in these 7 years, there's an important fact I discovered. Without leveraging the potential of web applications, businesses have little hope of improving their chances of striking gold with digital media efforts. This is how rich Internet applications were deemed to be extremely useful, as far as digitalization of a business is concerned.

Rich Internet application development is no longer treated as an extension to the regular scope of online business promotion efforts. Instead, it is treated as something equally important to that of development and deployment of a business website.

Web applications are built to serve a particular purpose, I mean, that's what happens usually. For instance, if a business is interested to offer an option to the regular site visitors to purchase products directly from the site, an exclusive eCommerce application must be built for the purpose. Care must be take that the solution is not flawed. There's no point in luring a visitor towards the application, and then breaking his hope as the app fails to run as expected. This calls for close monitoring by the guys who developed the software solution, of course. If there are any run-time issues, these individuals can fix them immediately, ensuring each potential customer is converted.

Rich web applications can help a business revive its prospects, if it happens to be in troubled waters. Uniquely designed apps, which are also optimized for the mobile, can help just about any business improve its reach over a period of time. It's then on the manager(s) to cash in on the opportunities and enhance the clientèle.

Once deployed, rich Internet applications keep reaping rewards for a considerable period of time. Their only demand - periodic upgradation. This mustn't be ignored at any cost.

Anthony Weiner is a manager at a renowned digital media agency, which specializes in rich Internet application development and implementation.

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Java is one of the fast-growing programming languages all over the world. A high-level and object-oriented language provides useful solutions to the people. Indeed, open source technology helps developers to create dynamic web applications for providing robust business solutions to the end-users. They can write software on one machine and can run on multiple machines due to its portability. Java applications are accessible on all mobile devices, PCs (personal computers), printers, PDAs (personal digital assistance), web systems, etc. Nowadays, Java development technology is used by several companies to build up innovative web applications. Generally, different types of java applications are formulated by developers.

Types of Java Application Development

Web Apps:Web-based applications can be accessed by users over internet or intranet. As well as, it can be used through web browser, which is located on a web server. These applications have become popular due to the ubiquity and expediency of web browsers. It enables users to maintain and update applications without installing and distributing software on thousands of computers.

Desktop Java Apps:It is a group of Windows applications. Users can download these apps free of cost. It can be installed on desktop computer. Generally, desktop java applications use local resources and some of them may use internet.

Java Applets:Applets are small programs delivered to the consumers in the form of Java byte code. It is executed by JVM (Java Virtual Machine). Moreover, it can be fixed in a web page. Today, Java applets are frequently using to build interactive webs.

Java developmentplatform is considered the securest platform for developing applications. Expert developers and programmers can rapidly catch bugs and fix them with the help of Java platform. It is one of the most preferred programming languages to obtain profitable business solutions for clients. The wide-ranging requirement for Java programming has increased a lot of Java application development service providers all over the world. Nowadays, this programming language is using by people due to its several advantages. Some of them are:

Open source technology provides user-friendly and short applications. Therefore, it is widely accepted by users.

It gives multilingual support for connecting and reading useful data easily from different places.

An object-oriented technology allows programmers to create modular programs. In this process, code can be used repeatedly. It saves the valuable time of developers in writing the same code again and again.

A systematic network platform helps in network-based application development. Besides, it provides a logical way to generate different apps.

An open source framework is offering several benefits to the users. They do not need to get licenses every time.

Usually, Java applications are very handy for business people. It can be easily transferred from one device to another.

All above-mentioned benefits have proved the importance of Java development technology in business processes. Several IT enterprises are using this technology to obtain excellent web applications. It helps organizations in successful business dealings and project management by obtaining customized solutions.

The writer of this article is associated with Shriv ComMedia Solutions, which is a leading software development company in India. It is providing customized solutions and Java development services to different sectors.

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Your printer can develop problems when you don't create time to update its drivers from time to time. This is usually the common problem found with different brands of printers out there. It's always important you find avenues of keeping your printer updated with the right drivers. Updating the drivers manually can take much of your time. Apart from that, you may cause your system more problems if you don't know the right steps to take. In any case, you can always update your printer drivers in an automatic way. The following tips will assist you.

• Use the printer's Installation CD
One of the easiest ways of updating your printer drivers is to use its installation CD. In the recent times, modern day printers do come with their installation CDs. You simply plug your printer and also insert the CD to get it installed. Whenever the printer begins to malfunction, you can always re-install the drivers by using the CD. If there's any need for driver updates, the CD will also let you know. You can easily connect to the manufacturer's website of your printer to get the latest updates.

• Use a good Driver Software
There are quality driver software programs that can be used for updating printer drivers. You can always locate them online. In most cases, such programs are sold at affordable prices. You simply locate a good software dealer to get such a program. You can easily download the software and then use it to run system update for your printer. In most cases, the updating process completes within some minutes if you're using the right software.

One good thing about using nice driver software for your printer is that it can easily download the latest driver updates for your system. The computer world is always changing. Printer manufacturers always update their products with the latest chipset and other unique features. Good printer driver software can easily locate the right updates by connecting to the website of your printer's manufacturer. It will go ahead to download the latest updates and also install them. This will make your printer to keep working as it should.

In any case, you must be very careful when looking for printer driver software online. There are several fake programs out there. You don't just purchase any of the software programs from any source you see online. You need to ascertain the reliability of the software dealer and his products before you can part with your money. This will always protect you from making a wrong investment. However, there's always the need to engage a reliable printer repairer to help you in picking the right software program. The repairer can as well assist in updating your printer drivers.

DriverTuner will update your PC drivers automatically, and fix driver problems, keep them updated.

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Once upon a time technical discoveries were magical things that mesmerized us. Gradually we became accustomed to the technical wonders as they were integrated into our daily lives. 21st century has seen both the unprecedented development of technology, especially the "Information Technology (IT)" and our dependence on the same. In the IT age, technology is making our lives simpler by handling the complexities for us, up to the extent that its unavailability or a disruption in the services that it provides could adversely affect almost everything from the businesses to our day to day lives.

It is an accepted fact that the speed of technological changes is an accelerated motion. This article enlists some of the important trends in the IT world that are already visible or are forecasted to be on their way.

Human (inter)face for the technology

Technology penetration is happening fast from the business to the households to the personal lives of the human beings. This irrevocable dependency of human beings on the technology will have the most profound impact over the future of the technology. Technology will be solving the human problems, business problems just being a part of the bigger picture.

1. Technology will become indispensable even for carrying out day to day activities ranging from office communication to opening a window (of your home of course)

2. User Experience facilitated by the products, implementation of how human beings see at a problem and the technology as a mechanism for solving it, will be the factor deciding what sells and what not

3. People instead of the businesses will be the largest technology consumers and success of any new enterprise will depend upon how well it taps into this consumer base

4. Cost of the failure for the technology will become unimaginable due to its direct impact over the human lives, this will add an additional dimension to the security and safety concerns for the technology developers

5. Boundary between the technical and non-technical aspects of our lives will fade away, everything will have a technical underpinning, explicit or implicit

6. Innovation (and so the people- the knowledge workers) will keep the center stage

7. Transition from a nice to have feature to an implicit expectation will be accelerated by many folds

Social networking for the social animals

Statistics show that out of the 7 billion people on the earth, over 1.2 billion are Social Networking Users that comprises 82% of the online population. These figures are going to increase exponentially in the coming future.

8. Companies will need to remove constraints on the social technologies as the boundaries among employees, vendors, and customers will blur, all will need to communicate through the channel of the social network

9. Social Network Analysis (SNA) will be a prominent tool for the businesses and will provide valuable input to their strategy, marketing, customer segmentation, advertising etc.

10. Social Networking will provide a platform for a never seen before collaboration among the experts for solving the problems across the boundaries of their organization

11. Taken the benefits of the Social Networks it will be a challenge to manage the threat it poses for the security and privacy, and technology will need to handle this challenge

Big data growing bigger

According to an estimate the Big Data is worth $100 billion business and is growing twice as fast as the software business as a whole.

12. More and more new tools that support Big Data will come

13. Most of the businesses in the need of amassing and analyzing more and more of the data will need to rethink their data management strategy and approaches

14. Existing database management systems will either evolve to handle the big data or eventually fade away

Mobility on the move

As per an estimate more than 75% population in the world do have access to a mobile phone. Increasing computing power and decreasing hardware cost will ensure that very soon everyone on the globe have access to a mobile phone and most of them migrate to smart phones and are connected.

15. Smart devices will become sort of magic wand that will not only keep us connected and allow capturing and playing audio video contents but will also serve as a tool for communication, handling professional work when on the move, executing business applications, navigation, payment option, sensors, risk alert system, aid devices, training tool... the list is virtually endless

16. There will be a boom of the applications tailored to handheld devices

17. Enterprises will need to make their applications support handheld devices partly or fully

18. There will a never seen before opportunity for the individual developers for reaching out their customers with their own applications (Google - Android App Store already in business and Microsoft launching Windows Store)

19. Different mobile development platform may have to consider standardization

Clouds and clouds everywhere

By 2012, 20% of the businesses will not own IT assets. - Gartner Report, 2010.

As this prediction is on its way to fulfilled and go beyond that, cloud is seen as one of the topmost things that will change the face of computing and IT industry.

20. Online service offerings will become lucrative and competitive

21. As the confidence will built in favor of the cloud, decreasing cost of cloud based implementations (infrastructure or application platform or both) business shunning it (due to security and other reasons) will finally adapt to it

22. Cloud adaptation will force the service providers to find solutions for the challenges that cloud poses:

a. Concerns regarding security for the financial data and personal information

b. Locking their customers to a proprietary technology platform

c. Difficult coexistence with the legacy and proprietary systems

Business models for the future to take shape

As the speed of change in the technology is turning the world topsy-turvy businesses will need to rethink their operations to get in alignment with those changes and harness the opportunities it provides. Business models that are based on the philosophy of "Win-Win" and are agile enough will survive.

23. There will be demand for innovative business models where the customers and the service providers are seen as partners and have combined stakes in the project success, new and innovative business models will be replacing the legacy models fast

24. Legal aspects will get ever complicated and governments will need to formulate laws for handling the new legal challenges

25. IT Budgets will get trimmed, especially in turbulent times without trimming on the SLAs (so the customers will demand more services at a reduced cost)

26. Licensing models based on pay for use will get prominence

27. Multisided business models (where a service is provided to A for free but B is charged for the advertising or trends data etc.) will pick momentum

28. Service providers will offer "Freemium model" where a service is free for certain limit, a usages beyond that is charged

29. Businesses will spread their foothold in non-traditional markets, multinationals reaching to rural areas and smalltime businesses getting global

30. Government will increase usages of the IT for its public service delivery - education, law, transportation, health care etc., once the public service systems are technology enabled applications that integrate with them will have an impact

New SDLC Models to replace existing ones

As an article put it aptly "Agile is the new waterfall", projects will not be able to wait for long delivering a working functionality or implementing a change.

31. Reduced time to market and intense competition will force the businesses to adjust their strategy more often than imagined. This will demand SDLC models that deliver the working products fast. So the iterative project development models will replace the standard waterfall models and its variations. Architecture and development models supporting small chunk deliveries will get prominence

32. Lesser time to market and faster releases will give a competitive advantage

Architecture with No Architecture will get prominence

Factors like Internet, Cloud Computing, Service Integration and Mobility Support etc. will make the application architecture overly complicated. The architecture of the future will be architecture that has no architecture- it can survive as its building blocks keep on changing.

33. Obsession with technology will be diluted and business needs etc. will take the center stage in the Enterprise Architecture

34. Architecture will get only ever complex and distributed... no turning back

35. Changes will be ever faster in the business requirements, technology, interfaces, non functional requirements etc.

36. Concepts like inter-operatibiliy, platform independence etc. will be implicit and so NFR (Non Functional Requirements) will more critical than ever

37. Architecture would need to keep on going as all the elements of architecture - device to network, application UI to data store will change and keep on changing

38. Applications will lack a direct control with the overall architecture elements but still have to be accountable for their piece

39. Context sensitivity on the pieces (is it a notepad or smart phone?) will be important

40. With diminishing maintenance time window and increasing number of interfaces and dependencies, long running batch process will need to be give way to asynchronous processes

41. Various business departments will need to share their business and technology models to create the consolidated picture

42. Trend will be a movement towards using product lines (that are tested, can be scaled, manage the volume, serve the SLAs and so on) rather than developing custom built solutions

43. Senior technical representation will be prevalent in the higher management

Geography will become irrelevant

According to a 2011 survey over 6 billion people do have access to the computers and roughly half of them have access to the Internet. Increasing power of the handheld devices and the advent of the mobile computing is going to increase these figures exponentially.

44. Enterprises will bid a farewell to most of the applications that do not support Internet or can't be made to interface with the web and most of them will be required to support handheld devices (Mainframe based applications could be an exception, but they too are getting integrated using Web-services)

45. Global presence of the technology companies and spread of virtualization will enable organizations to create global teams that will work in shifts having an impact over how the teams are setup and tasks are managed

46. Most of the applications will need to have inbuilt localization and globalization features as a must

47. More and more applications will have "Geolocation" capability inbuilt (imagine browsing to the map that allows searching and drilling down to an address and filing up the address instead of typing it and running the validations)

48. More and more applications will be required to be up 24X7, having little time window for the activities like maintenance and batch processes

Hardware and Network will see loss of importance

As the price of computing hardware is coming down and their performance is going up, elements like hardware and network will no longer be the differentiator factor as everyone will be in a position to afford them at a reasonable price.

49. The value-add provided by the application and services will have to meet all the expectations

50. Increasing popularity and capability of virtualization will ensure a consolidation in the terms of the hardware, software and data

Radharaman is working as a Technical Architect with iGATE ( http://www.igate.com/ ) and can be reached at radharaman.mishra@igate.com

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Does your CRM harvest you the much desired and much deserved Returns on Investment? Generating sales is one of the most formidable tasks for any organization who is not utilizing CRM to the best of its capabilities.
Optimum utilization of the CRM application can most decisively result in better sales results but at the same time optimizing sales execution for maximum return is important too.

Secret is in the Ingredients!

It is imperative to understand that CRM system is definitely more than a way to style some fancy reports; it should be like a guide for helping representatives to drive profitable revenues you can boast about!

The system should ease the complex processes for sales representatives and other concerned professionals to find the information they require to get their job done. Anything less than that, and it's not really a CRM!

When times change methods change and so does priorities change. Since past decade, some technological and financial developments have given true facelifts to the business organizations. Software applications like CRM On Demand has helped plenty of business owners devise fascinating success stories. The developments and shifts have made these establishments more conscious of the life-cycle of a customer relationship management system.

The right ingredients

What does it take for a CRM application to be successful for the business? What are the magical intrinsic fundamentals that can get you the feeling of accomplishment through CRM? Let's look at some practical suggestions through profound experience of providing multiple CRM implementations as a service to sundry verticals. Let's take a look at what takes it to be a successful CRM:

- Refined formal sales processes
- Right technology and tools
- Plan for continuous up gradation of the technology to be used
- A planned and progressive implementation
- Perfect alignment of project goals with company's objectives
- Established critical success factors and their measurement systems

Recipe

According to a poll, more than 60% of the CRM users have not realized a positive ROI with the application. Th problem area is not the CRM system; the problem actually lies in how well it has been executed. If what you are doing is not yielding positive results, perhaps it's time to take a look at the current process and figure out the causing issues.

Let's Garnish!

Like any luscious recipe, your sales process needs to be revisited over time and again to make sure all the 'ingredients' are up-to-date, easy to execute and provide best of the quality. By effective incorporation of these elements into your sales process, you can optimize your CRM so that it leaves you happy and contented!

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PST file is not compatible, this error occurs in Outlook when users try to use Outlook 2002 ANSI files into earlier versions of Outlook emailing application like Outlook 2003, Outlook 2007, or Outlook 2010 (32-bit). This issue occurs because of incompatibility of ANSI content into Unicode environment. In such scenarios, Outlook users think how to transfer Outlook 2002 contacts to new computer installed with earlier version of Outlook? The better solution for the problem is shifting entire data from Outlook ANSI PST files to Unicode files with some effective outside solution, before discussing solution let's see why problem occurs and what the error says.

This error appears with the words: "The file s1.pst is not compatible with this version of the Personal Folders information service. Contact your Administrator."

What Does The Error Mean?

The error simply signifies that older files of Outlook PST in ANSI format cannot be easily opened in the Outlook emailing environment which works with Unicode PST format. If users forcefully try to do this then, data stored in ANSI PST files became inaccessible for the users. The situation puzzles a threat of possible data loss, which can have adverse pretends on any organization's operations. This is because MS Outlook is used by various enterprise users for managing their email accounts in the proper way.

Why ANSI Files Cannot Be Opened In Unicode Environment?

The main issue behind the file not compatible error is that PST files that are exported or extracted by Outlook users using "Import and Export Wizard" are formatted via Unicode format which is not set by earlier versions of Outlook emailing applications that follow ANSI format. Now, for using these data items users will have to copy entire data item from ANSI mailboxes to Unicode mailboxes. For doing so, users will have to open Outlook with File menu option, after that users will have to click on Data File Management feature, and then move to Add option. After that users will have to move 'Outlook 97-2002 Personal Folders File' type and click on 'OK' option. But, the procedure is not safe and sure that is why it is better to go with external solution that can convert entire data items involving contacts from old format of Outlook to new format.

PST Upgrade is the application that can easily resolve the query how to transfer Outlook 2002 contacts to new computer by shifting emails, contacts, calendars, journals, tasks, to-dos, etc from ANSI to Unicode file format.

Split PST, Outlook Recovery, and many other applications are designed by experts of the organization. How to transfer Outlook 2002 contacts to new computer is now an issue now because organization also formulated PST Upgrade software for converting ANSI to Unicode PST format.

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What is SEO?

"Search Engine Optimisation" or "SEO" refers to the process of improving how your website appears in "organic" results of search engines such as Google or Bing. As a general rule of thumb, sites that appear higher up in the results will get more traffic to their pages. As the algorithms that determine the order of results are subject to tweaks and improvements, SEO habits themselves are constantly changing.
SEO is considered to be a bit of a "black-art", with large numbers of companies offering their services at a premium. Whilst the concept of "doing it yourself" may seem daunting, keeping in mind the key best-practice concepts will ensure that you and your website are well-positioned to target a wide and suitable audience.

Keyword-Rich Content

One of the key strategies employed by the "spiders" that search engines sent out to crawl your websites is identifying the actual copy written on the page and the repetition of key words and phrases. As a result, you will need to consider the search-habits of your target audience, and ensure that the terms they would use to find your practice are reflected on your pages. For example, if you offer "physiotherapy" services, you may wish to focus on similar words people may search for, such as "massage", or specific problems such as "lower back pain". Remember that text included in images cannot by crawled by spiders, so you may wish to revisit the design of some of your pages.

An additional tool for identifying your keywords is using Google AdWords Keyword Finder, that whilst intended for paid advertising campaigns can help to show you the competitiveness of keywords and their search frequency. Once you have identified your keywords, ensure that they appear in the body of your pages and in the "meta data" of your page, unseen information that gives the spiders fundamental information about your page. This can either be done by yourself with a little knowledge of HTML and access to your server, or can be done by your web designer.

Linking

"PageRank" is a number out of 10 given to your website based on inbound and outbound links which helps search engines to verify how "trustworthy" your site is seen to be. Linking between sites allows "link juice" to be carried through, so if your site it linked to by a site with a good PageRank, link juice will be carried forward to your site, improving it's PageRank. Whilst you can often not control the inbound links to your site (and Google disapproves of link farms or other artificial linking means), there are some steps that can be taken. Ensure that your site is linked to from your social media pages, and attempt to get listed on free open directories such as DMOZ or professional bodies associated with your specialty.

Outbound links are also important to consider, so wherever you mention a site or a source, make sure these include a reference and a hyperlink. Making sure that your site is linked internally is also important as it will increase the time spent on your site by the spiders. You may wish to revisit your menu structure or implement a "quick links" footer which ensure that all your pages have a link to all other pages on your site.

In order to determine the PageRank of your site, you can download some handy plugins for your browser such as PageRank Status for Chrome.

Fluid Content

The rate at which search engine spiders crawl your site can be determined by how frequently the content of your pages change. With this in mind, you may want to create a monthly task to change text, images or add or remove pages to ensure that your content is up to date.

Keeping Up to Date With SEO

Whilst we have only touched on the basics of SEO, you may wish to further your learning. There are a number of online tools that you can use to improve your knowledge, such as Google's Webmaster Academy. Matt Cutts, Head of the Google Webspam team, also documents changes to the Google algorithm and new SEO tactics on his blog. Getting to grips with the basics of HTML may also further enhance your understanding of SEO and give you the ability to quickly implement changes for yourself.

WriteUpp provides web-based practice management software for individual healthcare professionals and small practices. Visit their website for more details

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Organizing the flow of work, allotting the right task to the right person at the right time, ensuring that smooth transitions take place across a project and monitoring task-completion are what is collectively known as workforce scheduling. Schedules are also essential to ensure efficient running of retail stores, factories, health-care and manufacturing units or offices where shift timings are prevalent. Appointment management involves coordinating between customers and workers, technicians or sales force so that meetings can be arranged at a time and place that's convenient to both.

In cases where the workforce is mobile, spread across time-zones and geographies, creating a schedule can be a daunting task. If the nature of work is of a variable type, then time-bar scheduling is required, whereby supervisors can see at a glance how many people are working at a particular time. Traditional methods of scheduling were dependent on scheduling staff to ensure that an accurate schedule is drawn up. The expertise of certain people in this area comes to the fore in such cases, however, it is heavily dependent on this and in case of sudden changes or alterations due to unexpected absence of some employees, the schedule needs to be re-worked. When it is a manual process, this can be tedious and time-consuming.

Currently there are many software programs that enable companies to streamline the scheduling and appointment management process. A roster or rota system is followed and spreadsheets are the most commonly used software tool to create the schedule. The list of employees, tasks and specific assignments can be coded onto a master sheet and from this data, the allotment of different tasks to the employees can be done through a simple sorting method. A big advantage of using software is that unexpected ramping-up of work and taking on new employees for this specific need can be seamlessly integrated into an already existing schedule without much effort. This ensures a smooth work-flow. However, scheduling software may not be appropriate for small businesses where this can be done manually. You may also have to invest in training when you purchase the software.

Appointment-software is a boon for the mobile worker. With user-friendly formats like drag-and-drop, interfacing directly into devices like smart-phones, tablets or mobiles, automatic notifications to clients, etc, appointment-software takes the confusion out of multi-tasking. Transport and overtime payouts can be drastically reduced. It also takes care that workers are appropriately picked for tasks that match their expertise and experience, that they arrive at the right place, on time, with the correct tools and equipment. Direct access to inventory, spare-parts and billing ensures that the chain of mobile working is complete. If re-scheduling needs to be done due to some untoward circumstances, appointment-software can take care of it while maintaining consistency and quality.

Using state-of-the-art workforce scheduling and appointment software can take an organization to the next level in ensuring customer satisfaction and repeat orders.

Workforce scheduling capabilities are being continuously developed by companies such as Oneserve in the UK. For more information, visit http://www.oneserve.co.uk/

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For those who are fond of photography and photo post processing, for editing a bulk of images, using a Photoshop plugin or filter can save your time. Although there are many plugins and filters that are available in the online market, it is advisable that you only choose the one that will suit your taste and needs. You should also bear in mind that you have to study one plugin's character before purchasing it. It is much better if you conduct first a research and survey about such Photoshop accessories and weigh them all and pick one based on quality and price after. Anyway, here are the following top Photoshop plugins and filters that can be of great help to you:

1. Nik Software Color Efex Pro 4

This plugin is one of the most famous plugins that digital photographers use. Besides its ease of use, Color Efex Pro Photoshop plugin provides sets of filters and enhancements for color correction, retouching, and creative effects that will let you choose from a wide variety of photo editing styles.

2. Perfect Portrait 1

This glamour Photoshop plugin focuses on photo retouching. Perfect Portrait 1 allows you to improve the skin texture and color, enhance eyes, remove blemishes, and beautify lips and teeth. This filter can be uprightly very helpful for photographers and photo editors like you who spend a lot of time cleaning faces on Photoshop. After trying the Perfect Portrait 1's result, you'll surely find out that it's never been so easy to create striking portraits that your clients and audience will surely love.

3. Nik Software Silver Efex Pro 2

This is the world's top Black and White software that provides stunning images in lesser time. Further, this allows users to have access on different features on styles that are darkroom-inspired including the U Point technology that allows you to retouch your images using precise selective enhancements.

4. Viveza 2

Viveza 2 makes your life easier for editing images. This whole new time-saving Photoshop software enables you to just point and click to make your image stunning. It now features global adjustments, shadow recovery, and fine-detail structure control for your own benefits as a post processing addict. Besides on Adobe Photoshop, this Photoshop software's service is also available for Adobe Photoshop Lightroom and Apple Aperture.

5. Nik Software HDR Efex Pro 2

This Photoshop plugin lets you have the most convenient editing experience for a High Dynamic Range (HDR) photograph effect. This powerful software gives you this time a chance to create exceptional and artistic HDR images and offers you an access to a wide variety of features such as one-click presets, range of controls, and U Point technology that will help you gain speed and comfort to meet your High Dynamic Range (HDR) style.

Ariel Parcon Jr. is the owner of The Idea Marketplace Blog: http://www.arielparconjr.com/

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Facebook social media marketing is a new media tool widely utilized for promotion of big and small businesses. As more and more businesses are using Facebook for promotion, it is coming up with most innovative apps to boost brands images. There are many apps that can be used to keep your Facebook community engaged with your business updates as well as encourage new prospects to take interest in your business offerings. If you are looking for innovative methods to engage with your Facebook community, Facebook contests can be a great idea. Though these contests comes in many forms such as photos, advertising captions and rewarding likes, but photo contests are most influencing means of promoting a business or its products and services.

Photo contests are easy tools of Facebook social media marketing that helps in creating lots of interesting content for your brand promotion and entice a large number of audience to engage with your brand. Facebook photo contests are amazing promotional tactics for small businesses and when done effectively can give a great thrust to your ROI. It is one of the inexpensive ways of getting engaged with your prospects. These contests help in bringing new Facebook likes, keep existing Face-book community engaged and provide a fun way to interact with existing customers and targeted prospects.

Here are the latest guidelines by the Facebook that must be followed for utilizing contest apps. Facebook has made it mandatory to follow these guidelines to use any third party application for running the contest.

Any Facebook photo contest should not require the participants to like a page, connect to an application and check in to a page.

The content should be unconditional i.e one cannot impose conditions such as uploading pictures, posting comment or liking a page.

One cannot use the like button for voting purposes.

It is not allowed to use any social network's brand, trademark, copyrights or intellectual property for promotion.

One has to keep above things in mind while promoting business through Facebook photo contest. Otherwise you will get strict warning or might lose your page as well. In order to read all guidelines in detail, please click at https://www.facebook.com/promotions_guidelines.php.

In order to enhance your brand value through Facebook photo contest, the following things must be kept in mind.

The contest should be appealing, catchy and original.

They should be simple to participate. Bringing in too many complicated entries can refrain people from participating.

You should entice customers by giving as many prizes as possible.

The best way is to seek services of professional social media agencies. These agencies have expertise in providing best Facebook social media marketing to boost business popularity.

Brandappz is one of the India's best Facebook Social Media Marketing companies. We develop social apps, Facebook Photo Contest etc. that helps to you makes strong network or branding for your products and organizations.

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For all business types these days, you cannot ignore the benefits of having an EPoS solution. Costs of EPoS solutions vary greatly and mostly dependent on three key factors:

1: Hardware
2: Software
3: Support

We have tried to make it somewhat easy for you to gauge how to pick a quality solution.

1) Hardware

Let's look at the hardware element. There are many types of touch screen systems to normal PC are being used in the market. Our opinion is that you are far better off going for a touch terminal and one that is fully integrated to save on space. Therefore, you have choices of branded products, which are a little more expensive by give you longevity. On the other hand, you have the choice of a non branded product which in our opinion carry a risk of reliability and no knowledge of how well it was tested. So you may get long-term out of it but, from experience, these have failed in hardcore retail environments.

2) Software

The EPoS software forms the most critical part of the entire solution. The EPoS software needs to be modern technology based and allow you to have total control over your business. There are again various options from desktop software based to web-based. In our opinion, we have seen the web-based EPoS in action and for hardware retail and hospitality we haven't seen many that are reliable. Desktop software is ideal as it doesn't rely on internet and give you robust technology. Always choose a product that is proven in the market, trying something new will be dangerous and costly without any recourse. Therefore, in our opinion the most demanded software with a reputable company supporting the product is our recommendation.

3) Support

EPoS support is a fundamental part of any solution that you buy, always make sure that the supplier has the infrastructure to support you when in time of need. The reason we say this is fundamental is because your EPoS solution will be integral part of your business. Your success, customer service all depend on the smooth running of your EPoS solution. Because your EPoS takes so much hammering, you are likely to experience an issue at some stage or you may require assistance relating to functionality. Therefore, you should be able to make that phone call and be attended to. Some business offers up to 24 hour support for their products in 16 countries around the world. This means, their EPoS support infrastructure is exceptional with state of the art technologies to respond and resolve issues.

For more information regarding EPOS, Please visit us at EposDirect.co.uk.

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