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There has been a massive boost in technology today. There are not only innumerable numbers of devices, but also a good number of operating systems. Devices have moved from a personal desktop computer to laptops to tablets and of course now to mobile phones. Even within these devices there are various shapes and sizes, various user interfaces, various operating systems. People can access the internet from any of these devices. Users are going more mobile with laptops, mobile phones and tablets as anything can be accessed anytime and anywhere.

Due to this reason, businesses have realized the importance of not only having web presence but also mobile web presence. Let us take for instance, a user is on his/ her way to some place and urgently needs to buy a medicine. He/ she will search online for a store in his current location. And, at this time if your site has not been popped up, you are obviously losing out on valuable business. But considering, the business point of view and availability and affordability of resources, would this presence be possible. Well, yes. A platform known as Mobile Enterprise Application Platform (MEAP) came into existence. A mobile enterprise application platform (MEAP) is a collection of products and services that enables the development and deployment of mobile applications. It is a platform that helps developers address the difficulties of developing mobile software by adding a management layer to handle the range of devices, networks, and user groups. Let us see its various benefits:

• The best part of an MEAP is that it lets you develop once and use everywhere i.e. it is cross- platform.
• The same logic can be maintained for all platforms.
• MEAP has a middleware server that handles all system integration, security communications, scalability etc. but, data isn't stored on the server. Instead, it manages data between the back- end system and the device.
• It has an easy- to- use IDE that lets programmers tap into complex languages even though they may not be an expert in that particular language.

Thus, we see that Mobile Enterprise Application Platform (MEAP) has greatly helped overcome the difficulty of mobile applications being compatible on various mobile devices. It has been the most effective strategy for mobilizing enterprise systems. It has conquered the biggest glitch of platform difference in a seamless, flexible and very cost-effective manner also giving you an increased ROI.

MEAP has helped overcome the glitch of cross platform scalability in a very cost efficient way.

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